ooak

OOAK, that stands for 'One of a kind', was founded in 2012 by Alice Xu as a
place to share her love for fashion jewelley and design. As the first
multi-brand store in China specializing in designer jewellery, OOAK searches the globe and brings together a hand-picked selection from both established and emerging jewellery brands.

In 2017, OOAK embarked on a newjourney with its in-house namesake jewellery brand, which took OOAK into a brand new chapter. The brand aims to bridge the
gap between pricy and edgy designer jewellery brands and mundane commercial
ones, bringing beautifully designed, well-made and reasonably priced jewellery pieces to the market.