ABOAB is a contemporary jewelry brand established in New York City. The name ABOAB comes from four blood types A, B, O and AB implying brand aesthetic is informed by diversity and fusion, elegance and simplicity. Combining sculptural forms and precious materials with art-related inspiration and artisan craftsmanship, ABOAB creates pieces that become unique wearable modern artwork and embody a sense of timelessness. 

Launched: 2019
Based in/ Ships from/ Made in: New York / NY or China
RRP: $150-$1200
Materials: Sterling Silver & Gold Vermeil with semi-precious stones
Minimum: $2,000, with no minimum unit requirement per style.
Mark Up: 2.2
Lead time: 7 days for items in stock. 6 weeks for production.

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ABOAB is a contemporary jewelry brand established in New York City. The name ABOAB comes from four blood types A, B, O and AB implying brand aesthetic is informed by diversity and fusion, elegance and simplicity. Combining sculptural forms and precious materials with art-related inspiration and artisan craftsmanship, ABOAB creates pieces that become unique wearable modern artwork and embody a sense of timelessness.